Contemporary Art Investment: What to Consider

When it comes to investing in contemporary art, it is important to take some contemporary art investing tips and advice so you can make the judgement on what will make a good investment and what is likely to not pay off in the long run.

In this article today, we will be discussing contemporary art investments, things to consider along with some examples of contemporary artists that you should look more closely into if you are serious about contemporary art investment.

Keep reading and, if you have any questions or need any advice on contemporary art, do not hesitate to get in touch with us here at Grove Gallery.

Contemporary Art Investment

You can invest in all kinds of art, it doesn’t have to be classic pieces or blue chip artists. Contemporary art is investable and an important factor when investing in art involves investing in art that you enjoy. 

Start investing in contemporary art and it can be worthwhile, you can invest in prints and other types of contemporary art – it doesn’t all have to be about profit margins and a huge return on your investments if you are passionate about building a collection and expanding your art portfolio.

Purchasing art of any kind is a fun, exciting and enjoyable hobby. Art is a good investment if you wish to get into the art world. 

Whether you are looking to build up a collection, add to your already existing and growing collection or are in it for long-term profits, when buying art, it has to speak to you. Contemporary art speaks to a lot of people and is a fun genre of art to get into and invest in.

What to Consider for Your Contemporary Art Investment

Here are some of the potential things that you should consider when making a contemporary art investment.

The Artist

Consider investing in artists that are breaking through in the art industry. Among the new breakthrough artists, there are likely to be the next superstars in the art game. This will result in a great investment choice. 

Artists are always moving in status from up-and-coming artists to blue-chip ones. In these cases, work from emerging artists is worth just a fraction of the price compared to when they progress to becoming blue-chip artists. Here, for example, is where you are likely to make an extremely profitable purchase if you invest in the right artist before they make it big.

Be mindful though, not all up-and-coming artists are guaranteed to make it big. You should seek out an artist’s work in a gallery, so you can view all their work in one place – and if it is being exhibited in a gallery in the first place, that is a good sign and means that the gallery values the artist’s work and respects it.

The Timing

Unlike the regular stock market, the art market isn’t affected very much by what is going on with stocks and shares. This is a great reason why many choose to invest in art, it is its own market in its own right. 

Take this year for example, while stocks and bonds declined in the first half of 2022, art auctions were soaring. However, the art market did face a challenging time when the pandemic in 2020, though this helped online auctions to boom.

This is a good example of why you should consider timing when you come to invest in contemporary art. With the current climate being how it is at the moment, many people are looking to invest in things that are tangible such as art. As a result of this, auction art values will continue to soar as a result.

It is equally essential to know when to buy as it is for when to sell. When purchasing, be selective and have some diversity in your art collection. 

When it comes to selling, hold on to your pieces for the long term if you wish to see what really happens to your investment in contemporary art pieces.

It is a long game, especially when you have to invest in perhaps new and up-and-coming artists, if calculated and predicted correctly their art can increase hugely in value – so therefore your timings are key and should be carefully considered.

Primary vs Secondary

The primary market of art refers to art that has never been sold when you purchase a piece of art directly from an artist or art gallery. The secondary art market refers to art that has been already sold and is re-sold. These are the two main types of art to invest in. 

The bottom line on this is that any art that is sold more than once is classed as secondary art. Art auctions are often a place you can find lots of secondary art.


Original works from well-known artists will always cost more and have a higher resale value than prints for example. However, some prints can still be worth investing in as artists often produce a limited number of prints which can be sought after, are in demand and therefore have a high resale value, which is likely to increase, so could make a good investment decision. 

You can also choose to buy original artwork from up-and-coming artists in the hope that you’ve found the new Banksy. This strategy could pay off for you, or at the same time, you could have trouble reselling it in the future if the artist has not become popular and it has not increased in value.

Contemporary Artists at Grove Gallery

Visit Grove Gallery to take a closer look at some contemporary artists in real life and to enquire from our specialists about anything you may need to know.


The works of Banksy have reached astronomical values over the years. Banksy, whose real name and identity still to this day remain a mystery, produces work that combines political and social commentary along with dark humour using street graffiti and stencil as his technique.

Banksy’s work is regularly resold and is often removed from the public walls he works on in order to sell.


Stony’s work has been exhibited all over the world. Stony began painting and drawing from a very young age as he struggled to express himself as he was heavily dyslexic and autistic. He was heavily influenced by his life events, including battling a brain tumour that he was diagnosed with in 2019.

Stony’s story captures audiences, he had no separation between art and life and continued to create works of art before he sadly passed away in June 2022.

Rad Husak

Another example of contemporary art from mixed media is Rad Husak. Husak is a unique printmaker and his work implies movement while referencing himself at the same time.

He shows us a new and dynamic approach to printmaking and re-contextualises the image by digitally altering and manipulating the image. Interestingly, his work references mid-century pop culture and draws on an array of historic concepts.

Rad Husak’s work is expressed through print, tonal imagery and sandblasted aluminium. Sensitive and seductive his pieces are multi-layered and highlight the beauty of the male form.

Grove Gallery Can Help

When investing in contemporary art, here are some final points from Grove Gallery to consider.

Invest in the art that you like and love. If you love an artist or a piece of art, chances are someone else will too. Hanging on to it for a while can help it increase in value. 

Find galleries and art fairs that represent young and up-and-coming artists, from here you will be able to find potential up-and-coming artists that have the potential to make it big.

Be patient, art investing is for the long term, especially if you are investing in contemporary art. With newer pieces, you will have to wait to see how it increases or decreases in value over time.

When the time comes to sell, approach the gallery you bought from, such as us at Grove Gallery. Galleries such as Grove Gallery are experienced at helping art investors and finding the perfect buyers for certain art pieces.

Galleries also often have fewer works of art available than auction houses, so it is well worth your while to approach us and let our expert art advisors advise you further.

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